STUSSY / MILANO
2024
Welcome to a visual journey that redefines the essence of Milan, a city known for its rich history, breathtaking architecture, and as a global fashion powerhouse. This isn’t just another travel guide or a conventional homage to Milan’s well-trodden paths. Instead, what lies ahead is a fresh narrative, a story told through the lens of a brand that has left an indelible mark on street culture worldwide: Stussy.
Milan, as seen through the eyes of Stussy, transforms into a playground of alternative sights, sounds, and stories. This is not the Milan of glossy fashion magazines or postcard panoramas. Instead, we delve into the heart of
the city’s street culture, uncovering
its vibrant, often overlooked corners. Through this unique perspective, Milan’s familiar landmarks take on new meanings, and its hidden gems are brought into the spotlight.
This book is a bridge between two worlds: the prestigious, historical Milan and the dynamic, street-savvy culture embodied by Stussy. It’s an invitation to view this iconic city through a different lens, to appreciate the nuances of its street art, the authenticity of its local hangouts, and the creativity of its people. As you turn these pages, I invite you to join me on this unconventional tour of Milan. Let’s venture beyond the surface and discover the city’s true spirit, one that pulsates with life, innovation, and an undying love for the streets. This is Milan, reimagined and retold, for you, by me, Mattia Pansera. Welcome to our journey.